Achieving 290% More Calls: The 45-Day Success Story of a French Learning School

Every business dreams of achieving rapid growth. For the French Language Learning Institute in Janakpuri, this dream came true in just 45 days. By leveraging a strategic digital marketing approach, Nebula Infotech transformed its online presence, resulting in a remarkable 290% increase in inbound calls.

Client Introduction

The French Language Learning Institute is a Delhi-based educational center established in 2023 in the Janakpuri area. Known for its top-notch language training, the institute had already built a solid reputation with over 1,000 Google reviews and a consistent influx of students. However, their admissions largely depended on paid ads and direct walk-ins, limiting their online reach and organic growth potential.

Highlights

• Increased Calls: Achieved a 290% increase in calls within 45 days (from 20 calls to 58).
• Enhanced Online Presence: Revamped the Google Business Profile to meet guidelines.
• Optimized User Experience: Created a high-converting landing page with a focus on UI/UX
• Backlink Strategy: Built a strong backlink profile, boosting the site’s authority.
• Business Expansion Plans: The client is now considering expanding into other cities in India.

Business Goals

The French Language Learning Institute had a very clear goal which are as follows:

• Increase inbound calls and inquiries organically.
• Reduce reliance on paid ads for business.
• Establish a robust digital presence that would foster long-term growth.
• Position itself as a leading French learning center in Delhi and eventually expand into other cities.

Problem Faced by the Company

Despite its strong reputation and excellent reviews, the institute faced several challenges:

• Dependency on Paid Ads: Most of their admissions were driven by paid advertising, which was costly and unsustainable in the long run.
• Limited Organic Visibility: Their Google Business Profile, though registered, lacked optimization and visibility in local search results.
• Lack of a Comprehensive Digital Strategy: The institute did not have an effective SEO strategy to generate organic leads or inquiries.

Solution Offered

Nebula Infotech stepped in with a data-driven, holistic approach to address the institute’s challenges. Our solution focused on improving the institute’s organic search visibility, enhancing the user experience, and building credibility online.

Key Solution Delivered

• Google Business Profile Optimization: We started by updating the Institute’s Google My Business profile to align with Google’s latest guidelines. This involved refining business categories, updating key information, adding high-quality images, and encouraging more reviews to boost local search ranking.
• Citations and Local SEO: We created business citations on high-authority local directories to strengthen the institute’s local presence. This enhanced the institute’s credibility in search engines, driving more traffic to its profile
• Backlink Strategy:We developed a dynamic backlink profile by acquiring high-quality links from relevant and authoritative websites. This effort boosted the institute’s domain authority and improved search rankings.
• EEAT Implementation:Emphasizing Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), we curated content and updates that showcased the institute’s expertise in French language education. We showcased the institute’s instructors by building their online profiles, enhancing the institute’s EEAT scores. This strategy positioned both the instructors and the institute as credible and authoritative sources in the field of French language education.
• Industry Best Practices:Leveraging our experience and staying updated with the latest digital marketing trends, we ensured that every strategy employed adhered to best practices.

Implementation

The implementation was carried out in several phases to ensure maximum impact:

Phase 1: Profile Optimization (Days 1–10)

• Updated the Google Business Profile with accurate and comprehensive information.
• Added engaging photos and encouraged customer reviews.
• Ensured all content was keyword-optimized for local search visibility.

Phase 2: Citations and Backlink Building (Days 21–35)

• Listed the business in top local directories.
• Acquired high-authority backlinks through outreach and content partnerships.

Phase 3: EEAT and Content Updates (Days 36–45)

• Published content that highlighted the institute’s expertise and success stories.
• Focused on building trust signals, including testimonials and success metrics.

Business Outcome

Within 45 days of implementing our strategy, the French Language Learning Institute experienced remarkable growth:

• Inquiries surged from 20 calls in the previous month to 58 calls.
• The optimized Google Business Profile and landing page drove more organic traffic to the website
• The institute ranked higher in local search results, resulting in more walk-ins and inquiries.
• The significant results boosted the client’s confidence, prompting them to explore expansion plans in other cities across India.

Conclusion

The success of the French Language Learning Institute is an example that shows how powerful a strategic digital marketing plan is. With Nebula Infotech’s tailored approach, the French Language Institute was able to increase its online reach by focusing on local SEO, user experience, and credibility, enabling the institute to achieve impressive growth in a short period. This success demonstrates that with the right strategies and execution, even small businesses can achieve significant results.