The main purpose of a website is to attract customers and make them purchase your products or services.
The journey of the customer begins by searching for the keyword he/she wants and finding your website followed by purchasing the product.
This is similar to the traditional business methods which involve you visiting a storefront and purchasing whatever you want, however, the difference is that you as a store owner are not actively involved in selling the product.
You are not there to sell your product rather you are using a medium, in this case, a website to show your product.
Your customer will be looking at your product and may come up with a variety of questions but you are not there to answer them. This is the moment when you could lose that customer.
Now, to prevent this from happening, you can use different techniques and methods to influence your customer to purchase your product.
As a business owner, you will have to plan your customer’s journey and remove any obstacles faced by them to improve your sales. You can do that by making your website attractive and simple to operate so that your customer can easily purchase your products.
Here, we will list 7 tips for you to make your website more attractive to customers.
Easy to Remember Name
Your website is a unique address that your customers use to find your online store. It has to be unique, easy to remember, short and simple.
After deciding on the name, you’ll need to purchase the Domain Name. now, this can be tricky because most of the domains are either too expensive or are already bought out by others.
So, you have to be smart with choosing your domain name and must choose innovative ways to come up with a domain name. At the same time, the domain name should not be too long which is difficult to remember.
Custom Images
Stock images are those images that are available for free to use. Since it is free, everyone is using them and you will not be any different if you also use them.
As a brand, you should always use custom images for your website to enhance the web experience of your customers. You can use tools like photoshop to create your graphic or to manipulate the existing one to add a distinct flavor of your brand to it.
Update Content Regularly
Updating content regulations will help you in many ways. When you update the content of your website, you remain relevant to your customers who are always on the hunt for fresh information.
Apart from this, Google also values the website which keeps its content updated and ranks them higher on the Google SERPs.
So, by regularly updating your website, you are not only satisfying your customers but also the search engine which is the primary source of your website traffic.
Responsive Website
Responsive websites are those websites that adapt content according to the device screen. We use three types of devices while accessing any website which is- Laptop/Desktop, Mobile, or Tablet screen.
Your website should be compatible with all these screens to ensure you get maximum reach. Customers using any device can reach you easily and can navigate seamlessly without any issue.
If you do not have a website then you should get your website designed by a professional who can incorporate the responsive design for your website.
Testimonial Section/Page
Whenever a customer purchases anything online, one thing that they do want to look at is the reviews of that product.
When someone else writes a good review about you, it is not you who is promoting your product but it’s the third person who has used your product. A customer will connect better with the third-person customer than the business itself.
This not only helps them in removing last-minute hesitation before purchasing the product but also addresses some key issues that they might think of.
Use Social Media
Engaging your customers on social media will help you in building trust, and brand image. Nowadays, people share everything on social media. So, it is natural for your customers to share experiences related to your brand as well.
You can also reduce your marketing costs by using social media because social media are free to use and the ads on social media are relatively cheap.
Improve Website Navigation
For a better user experience, you’ll have to plan your website navigation to ensure that your customer while browsing your website do not feel lost.
Using the proper hierarchy and linking strategy you can organize your web pages in such a way that the user finds them easy to navigate.
When it comes to website navigation menu section of the website plays a big role and you should place important links on the menu so that your customer can find them easily.
Conclusion
Using these 7 tips on how to make your website more attractive you can increase your sales and your customers will be happier in purchasing from your website.
If you follow these tips religiously, then you can improve your user experience and improve the website engagement with your customers.
if you are looking for a website design that can help you in getting all these things right then, you can use the Nebula Infotech website designing services which will help you in getting the best-designed website.
I am Sunil Tarwara, a seasoned IT professional with over 13 years of hands-on experience in Website Development and Digital Marketing. With a deep understanding of the challenges faced by businesses, I have been trusted by hundreds of clients to achieve their digital goals. I have Master’s degree in Information Technology.
Apart from websites, I like hill stations.
