How We Achieved a 65% Open Rate in Our Email Marketing Campaign

Email marketing remains one of the most effective digital marketing channels. Achieving high open rates is a challenge for many businesses. Our client struggled with low email engagement, and an open rate of around 30%. We knew that the industry average open rate typically hovers around 30-40%, but we saw this as an opportunity to exceed expectations and took on the challenge head-on.

Client Introduction

Our client, a Canada-based mortgage broker, specializes in helping local clients secure the best mortgage deals. As a trusted local business, they provide personalized loan solutions to homebuyers and refinancers.

Screenshot of an Email Campaign Report in Constant Contact Dashboard

Highlights

65% Open Rate (up from 30-40%)
4X Higher Click-Through Rate
Optimized User Experience: Created a high-converting landing page with a focus on UI/UX
35% Increase in Conversions from Email Traffic
Stronger Customer Retention & Engagement

The Strategy

To tackle the challenge of average open rate, we implemented a data-driven email marketing approach:

Key Solution Delivered

Audience Segmentation: We divided the email list based on user behavior and products they have shown interest ensuring highly relevant content for each segment.
Personalized Subject Lines: We used AI-driven subject line optimization to create compelling (Thank to ChatGPT), curiosity-driven headlines.
Optimal Send Times: By analyzing past engagement trends, we identified the best times to send emails for maximum open rates.
A/B Testing: We tested different subject lines, email formats, and call-to-action placements to optimize performance.
Value-Driven Content: Instead of sales-heavy messaging, we focused on delivering value educational content, and engaging storytelling.

Key Takeaways

Personalization & Segmentation Work: Sending the right message to the right audience increases engagement.
Compelling Subject Lines Matter: A well-crafted subject line can make or break an email campaign.
Timing is Everything: We sent email campaigns on Tuesday, Wednesday, and Thursday between 9 am and 12 pm.
Continuous Optimization is Key: A/B testing and data analysis lead to consistent improvements.

Conclusion

Achieving a 65% open rate was no accident. Although we were not under pressure to exceed industry-average open rates, we saw it as an opportunity to push boundaries. A big thanks to our client for trusting us and giving us the freedom to experiment.

The biggest impact on improving the open rate came from two key factors: first, sending the emails at the right time, and second, crafting compelling subject lines that grabbed attention instantly. These strategic adjustments played a crucial role in achieving outstanding results.

Are you struggling with low email open rates? Let’s craft a winning email marketing strategy for your business. Contact us today to get started!