How We Helped an Autism Care Centre Establish a Strong Digital Presence

In Canada, approximately 20% of new businesses fail within their first year of operation. Nebula Infotech helped a local business, an Autism Care Centre establish a strong digital presence, successfully keeping them out of the 20% of new businesses that typically fail within their first year.

Client Introduction

The client had recently made a significant career shift, moving from her role as a practitioner in Autism care to launching her own Autism care center in Mississauga, Canada. Starting from scratch, she faced the daunting challenge of building a new business without any existing client base.

Additionally, she was working within the constraints of a limited budget, which required a highly cost-effective approach to digital marketing. Her primary goal was to establish a strong presence in the local market as quickly and efficiently as possible.

To achieve this, she sought to leverage a strategic mix of organic SEO efforts and targeted paid campaigns to attract new clients and generate immediate leads while building long-term visibility and credibility for her center.

Highlights

20x Increase in Website Traffic.
Top 10 Ranking for All Local Autism Therapy Keywords.
Positive ROI from Paid Google Ads.
50% Increase in Inquiries through the website and phone calls.
75% online appointment booking growth, driven by improved website visibility and enhanced user experience.
Improved local brand awareness, becoming well-recognized within the community and leading to increased word-of-mouth referrals.

Business Goals

The primary goal for the Autism care center was to build a strong online presence that would attract local clients. The client needed to ensure that her center was easily discoverable by potential clients in the area through organic search results, targeted local business listings, and paid advertising campaigns. The client needed to:

Rank on the first page of search results for key Autism therapy-related keywords in Mississauga.
Optimize her Google My Business (GMB) listing to drive foot traffic and calls and rank higher on the GMB’s keyword research.
Generate immediate leads through cost-effective paid campaigns while organic SEO efforts gained traction.
Encourage satisfied clients to leave positive reviews on platforms like Google and Yelp, helping to build trust and attract new clients.

Challenges Encountered

Starting from scratch, the client faced several challenges:

Lack of Existing Client Base: The client started with no established client base, making it essential to quickly build credibility and attract initial customers.
Zero Online Presence: The client’s website was new, with no domain authority, backlinks, or content optimized for SEO.
Limited Budget: The client required a digital marketing strategy that delivered maximum results without exceeding her tight budget.
Highly Competitive Market: Autism care is a specialized field with established competitors, making it difficult for a new center to stand out.
Time Constraints: The client, being new to business ownership, had limited time to dedicate to learning and managing digital marketing efforts alongside running her practice.

Proposed Solution

To address these challenges, we proposed a phased digital marketing strategy:

Local Busines's GMB Optimization: We optimized the client's Google My Business listing to ensure it appeared prominently in local search results. This included adding high-quality images, detailed service descriptions, and consistent NAP (Name, Address, Phone) information.
SEO for Long-Term Growth: We developed a comprehensive SEO strategy focusing on relevant keywords, content creation, and backlink building to improve the site's organic search rankings over time.
Targeted Paid Campaigns: While organic SEO efforts were underway, we launched targeted Google Ads campaigns to drive immediate traffic and generate leads. The campaigns were carefully managed to maximize ROI within the client's budget.

Implementation

To address the client's challenges and achieve the outlined goals, we designed a structured and phased implementation plan.

By prioritizing key areas of improvement and deploying targeted strategies, we aimed to establish a strong digital presence for the Autism care center.

Each phase was focused on building momentum, refining tactics, and measuring outcomes to ensure continuous improvement and success.

Starting the Process

Set Up and Optimize Marketing Channels: We first configured the Google My Business (GMB) listing to ensure prominent visibility in local search results. We conducted a thorough audit of the client's website and implemented foundational SEO practices to enhance website visibility and performance.

Launch Initial Paid Campaigns:We first selected relevant keywords for targeted advertising and crafted compelling ad copy to attract potential clients. We then set up targeted ad groups to maximize return on investment and establish a solid digital presence.

4 Months:

GMB Optimization: Completed a full optimization of the Google My Business listing, leading to an increase in local searches and foot traffic.

SEO Foundation: Implemented on-page SEO improvements, including keyword research, meta tags, and initial content optimization.

First Paid Campaigns: Launched initial Google Ads campaigns targeting Autism therapy keywords, which started bringing in the first wave of clients.

6 Months:

Content Creation: Began publishing blog posts and resources related to Autism therapy, aimed at attracting organic traffic and improving keyword rankings.

Backlink Building: Initiated a backlink-building campaign to enhance domain authority and further improve search engine rankings.

Refined Paid Campaigns: Optimized Google Ads campaigns based on performance data, improving click-through rates (CTR) and conversions.

8 Months:

Top 10 Local Rankings: The Autism Care center started ranking in the top 10 for all key Autism therapy-related keywords in the Mississauga area, significantly increasing visibility.

Increased Organic Traffic: Organic traffic to the website grew substantially as the SEO efforts began to show results.

ROI from Paid Campaigns: The client began seeing a strong ROI from paid campaigns, with a steady flow of new clients.

1 Year:

Dominating Search Results: The website ranked in the top 10 for all major Autism therapy keywords, not just locally but also regionally.

Consistent Lead Generation: Both organic and paid efforts were consistently generating high-quality leads, with a significant increase in inquiries and bookings.

Expansion Plans: Due to the success of the digital marketing efforts, the client planned to open a new Autism care center in Brampton earlier this year.

Business Impact and Results

Top 10 Rankings: The center achieved the top 10 rankings for all Autism therapy-related keywords in local business searches, driving substantial foot traffic.

Top 10 Regional Rankings: The site ranked in the top 10 for all major Autism therapy keywords, extending the center's reach beyond Mississauga.

Positive ROI from Paid Campaigns: The Google Ads campaigns delivered a positive return on investment, contributing significantly to the clinic's growth.

Expansion: The successful digital marketing strategy enabled the client to expand her business, with plans to open a new center in Brampton.

Conclusion

This case study showcases our ability to develop and implement a tailored digital marketing strategy that drives real, measurable results, even within a limited budget. Our approach to combining local SEO, content creation, and targeted paid campaigns helped the client establish a strong presence in a competitive market and set the stage for future growth.