Business listing websites are online directories that provide information about local businesses. These sites typically include details such as the business name, address, phone number, and website. They may also offer additional information like hours of operation, products or services offered, and customer reviews.
Why Business Listing is Essential?
If you are a business owner or promoting a business, these websites can be beneficial in several ways, such as generating business leads, building customer trust, enhancing search engine optimization, and more.
Traditional advertising methods were once prevalent, but in today’s digital age, digital marketing has become a more effective approach. A key component of this strategy is listing your business on various websites.
Let’s quickly look at the key reasons why business listings are essential before jumping to the free business listing websites list.
Local SEO
Search Engine Optimization (SEO) is the process of optimizing a website so that it aligns with Google’s guidelines, making the business more visible for relevant keywords.
Local SEO focuses on targeting local keywords, such as “coffee shop near me” or “digital marketing agency in Delhi”.
When targeting these types of keywords, getting your website listed on various business listing websites becomes crucial.
Citation
The term “citation” has been in use for centuries, traditionally referring to the act of citing sources for specific material or content. While it plays a role in “Local SEO”, it has taken on a broader significance in the digital age.
Search engines and local directories now use citations as part of their algorithms to assess local businesses. Citations help search engines verify the accuracy and consistency of your business information, making them a crucial element in establishing credibility and improving search rankings.
Listing your business on various directory websites with accurate and up-to-date information will significantly increase your chances of being discovered by potential clients.
Be Found
When a customer searches for a product, they typically enter a general query on Google and review various websites and resources to narrow down their options for products or services.
Sometimes, small businesses may not have a website, but they can use business listing websites to promote their business locally and increase their visibility to potential customers.
Lead Generation
Business listing websites can help generate leads by providing essential business information to users. Leads generated through these listings are typically high-quality, as they come from users actively seeking the products or services offered, thus helping businesses effectively reach out to potential customers.
Check out a short video below on why and how you can build backlinks easily.
Top 14 Free Business Listing Websites in India
There are several business listing websites in India where you can list your business for free. Below, we have compiled our top 14 free business listing sites in India where you can create your business listing.
Google Business Profile
Google Business Profile, formerly known as Google My Business, is undoubtedly the most popular free business listing website. Google doesn’t publicly disclose the exact number of local business listing queries it receives daily in 2021, it was reported that over 50% of all searches had local intent.
Most people are part of the Google ecosystem, using various Google services such as Google Maps for directions, Gmail for email, and Google Search for finding information.
As a business, you naturally want to be where your customers are. Google My Business is an ideal platform for this, as it connects you with potential customers through Google’s widely used services.
Bing Places for Business
As you all know Bing is a search engine itself just like Google and just like Google Bing also has its business listing directory which is based on Bing maps.
You can list your business there as well and create a local business listing to get quality leads from Bing searches.
It helps you rank on the geo-targeted keywords on Bing searches and target nearby customers. The registration is simple and it’s free for you to get registered. It also allows you to run ads on it wherein you’ll have to pay a bid amount per click.
The ad-based system provides a lot of filters and options to specifically target your customers and enables you to get complete control over who sees your ads.
Apple Maps
Many iPhone users are familiar with Apple Maps for navigation and directions. While the Apple Maps experience in India has often been considered less effective compared to other regions, Apple is continuously working to enhance its mapping service.
For businesses, Apple Maps provides an opportunity to list their information, much like Google Maps does. While Apple Maps may not yet match Google Maps in terms of generating business leads, it can still be quite valuable for citations and building an online presence.
Meta which is the parent company of Instagram and Facebook provides a Meta Business Suite platform where you can get your business listed.
It provides you complete control over your business profile on both Facebook and Instagram and helps you manage your social media presence.
With Meta business suit, you can easily manage your Facebook business page as well as your Instagram and regulate your business presence easily.
You can use the Meta business suite in both web-based applications as well as a mobile app-based application that gets installed on your mobile device.
It is free to use and you can run ad campaigns on the meta business suite to generate leads for your business.
LinkedIn is a social media platform that but only for businesses and job-oriented individuals. It is a professional website where you’ll only find professional people.
This platform is professionally used to build networks and career development. Registering your business here will help your business gain ideal spectacles.
Networking here is amazingly fast and barrier-free, you can connect with numerous people and can showcase your business in a great light.
Twitter / X
X, formerly known as Twitter is one of the top social websites across the world. A company page on X can be a valuable tool in your digital marketing strategy, helping you connect with your audience and achieve your business goals.
Trade India
Trade India is India’s largest B2B online portal where you can find various businesses listed offering their products and services.
You can also register your account to become part of this directory and gain a lot of benefits. You can get quality leads from this site and it’ll also help you get more exposure online.
Trade India is also a good portal to use and it is free to join. You can also apply for the membership which offers 10x growth to the business and unlocks special features.
India Mart
India Mart is an online portal where B2B businesses are listed and offers a comprehensive product for businesses. If you are a product-based company then this portal is a necessity.
Getting listed with India Mart is easy and free, however, you can get a paid plan with them as well. In the paid plan you’ll get leads, a website custom-built for you, and many other features that makes this very attractive for businesses.
Just Dial
Just Dial is a local directory where you’ll find various businesses to be listed. This online directory acts like a search engine itself as the portal has a database of numerous businesses.
Registering your business especially if you have a storefront is a good idea and it will benefit your business greatly. They hold a stronghold when it comes to local business information pan India.
Sulekha
Sulekha is a local classified business listing website where businesses can register themselves. There are a lot of categories in Sulekha where you can register yourself.
Sulekha also has a global presence in countries like the US, UK, UAE, etc. which helps you to get an outreach there as well.
Registration and posting of the classifieds are free on Sulekha. There are paid plans as well which will help your listing to get ahead of the other competitors.
Indiacom.com
Indiacom.com is a business listing website where you can list your business easily. The process is simple and straightforward and helps you in finding a lead source for your business.
Indiacom.com also acts like a search engine so anyone searching for a local vendor for purchasing an item would find important details about the business here.
BusinessFinder.in
To connect with the customer online, you need to place your business in various places where the customer can hang out.
One such place is the Business Finder website. This portal helps you with your Business Profile on Business Directory for free. All you have to do is to create an account and list your business and you are good to do.
Grotal
Grotal is a decade-old website and it offers both paid and free business listing. With 200+ business categories, you can list your business to be viewed by a large audience. The website claims to have 1 lakh + verified reviews. It could be accessed via a mobile app available at Apple App Store and Google Play Store.
AddressGuru.in
AddressGuru offers the best business listing experience where you can get the local listing opportunity. In this portal, every business gets an opportunity to get local registration city-based.
If you are a local business with local customers then getting listed on this website is a must. It is easy, and free to get listed which makes it a must-have for your business.
Conclusion
Listing your business is a major part of digital marketing and it is not limited to these sites only. You can list your business on numerous sites and it will have amazing results when it comes to business lead generation.
If you are starting a new business or have a new website for which promotion is required then getting your business registered online is the primary step that you can take for your business to get tracking.
We are Nebula Infotech, a website designing and digital marketing agency, that provides businesses with the best IT solutions.
I am Sunil Tarwara, a seasoned IT professional with over 13 years of hands-on experience in Website Development and Digital Marketing. With a deep understanding of the challenges faced by businesses, I have been trusted by hundreds of clients to achieve their digital goals. I have Master’s degree in Information Technology.
Apart from websites, I like hill stations.
