Choosing a color for your website is an essential step toward the website designing process. Your website’s colors are not just for the aesthetic but they serve a very intricate nuance.
If you have a logo for your website then matching your website with the logo is a go-to option for you but, the question is whether the logo is designed professionally or not.
The difference between a normal and professionally done logo can be a heaven and earth difference and you cannot go wrong with it.
The primal difference in a professional logo is color psychology. The choice of color while designing helps your customers in developing the brand image of your business.
The colors influence your behavior subconsciously and help you with building a rough picture of your brand image.
Nature is full of colors and for thousands of years, humans are trained to look at color in a certain manner which has been developed into the behavioral psychology of the human race.
For instance, In nature, the color green is associated with freshness, and healthy, food, and in the context of food the color blue is always associated with a virus, stale, or poison.
The science behind this association is when humans were hunters and gatherers, the sign of an eatable plant or fruit is green and something that should be avoided is the color blue.
This translate into the choice of your website color, and your logo design. If you have a food company then the preferable choice of your color should be green, yellow, or red.
If you want your brand to be perceived with the right set of mind so that your product or service leaves much more impact on your customers, you would have to use the right colors.
How to Choose the best color for your Website?
Different colors are associated with a different mind and when you see those colors, you would develop a certain brand image. Below, we will discuss how to choose the best color for your website–
Red
The red color is an attention grabber and powerful color which also gives a glimpse of a higher ambition and bolder stance of a brand.
Often red color is synonymous with the keywords like attraction, love, anger, strength, power, etc. If your brand represents these things then you should have your website with a primary red color in addition to a secondary color.
Adding secondary color helps out in balancing the red color as the color red can be very overwhelming. Black or white along with red can be a very amazing combination and you can have an amazing website design with this combination.
Blue
The blue color is calming in nature, trustworthy, serenity, etc. the sky is also blue hence, a lot of positivity and trust are associated with this color.
This is the reason why brands often choose the blue color as their primary color for their business. Around 70% of business around the world uses the Blue color in their branding.
If you are confused about what to choose as your brand color then it is highly recommended that you should go with the blue color except for food or agricultural business.
Green
The green color is abundant in nature as plants and trees and it often depicts growth and virility. This color is a favorite color for health-based brands, agricultural brands, the finance industry, etc. Some of the businesses using the color green are Subway, Starbucks, TD Ameritrade, PayU, etc.
Every culture has a different interpretation of color as well so while deciding on your brand color or website design, you have to ensure that you consider this factor.
Yellow
The keywords for the color yellow are energy, optimism, happiness, analytical thinking, etc. if your brand persona is something that covers such a range of emotions then you should choose the yellow color for your branding.
If you have noticed almost all the signs on the road and notice boards are yellow because of their attention-grabbing nature.
Purple
The purple color is a very interesting color that indicates wisdom, royalty, prosperity, etc. you can find royalty around the world embracing the color purple.
If your brand is associated with premium service, mysteriousness, etc. then you should use Purple color. You should avoid this color if your brand is a people’s brand, the color purple can also be restrictive because of its exclusivity.
White
The purest of all colors is white and possesses somewhat an innocence and integrity. It also symbolizes perfection and if your brand image appeal to these emotions then you should choose this color.
The color white is often used as a secondary color that complements other colors like red, blue, black, etc. When used correctly, you can create amazing website designs which can influence your customers.
Black
Black is the polar opposite of white and indicates mysteriousness, sophistication, premium, quality, etc. This color is a favorite color for brands that want to put out a bold statement their brands.
The best examples of the use of black color are NIKE, Addidas, PUMA, etc. the best usage of the black color is in combination with other colors especially white which can be very contrasting with each other.
Color Psychology for Business
Website Design trends can come and go but the most important part of your website design is the color used.
Website Designing can help a brand in showcasing the brand image and influencing the users to purchase your products and services. The right color for your brand depends on a multitude of factors but while choosing the color, be very considerate of the psychological effect of the color and how to use it to your advantage.
I am Sunil Tarwara, a seasoned IT professional with over 13 years of hands-on experience in Website Development and Digital Marketing. With a deep understanding of the challenges faced by businesses, I have been trusted by hundreds of clients to achieve their digital goals. I have Master’s degree in Information Technology.
Apart from websites, I like hill stations.