Digital marketing is a crucial aspect of modern business, and email marketing stands out as one of the most effective strategies. Many businesses have cut back on email marketing, assuming it’s no longer effective. But that’s not true. There are…
Search engine optimization or SEO is the process of improving a website so that it appears higher in search engine results. Before moving to the topic let’s dig into the history of SEO, and how it started. The first ever…
Google Business Profile (GBP), formerly known as Google My Business (GMB) is a free tool from Google. Business owners can create and manage their business profiles on Google Search and Google Maps through GBP. If you manage a business on…
Rohini is a well organized district in West Delhi. It is divided into sectors. 41 sectors have already been developed until phase V. It is well connected to the Delhi Metro. The very first Metro of Delhi, Red Metro Line…
Do-It-Yourself or DIY digital marketing is understandably an attractive option for your business. After all, who knows your business better than you? DIY digital marketing promises cost savings and allows you to maintain direct control over your brand’s voice. Managing…
As far as I remember, it was one of my first few sales calls in my digital marketing career. I was sitting in a meeting room with four directors of a Gurugram-based solar panel manufacturing company, all of them twice…
Digital marketing is a growing need for every business as the paradigm of the commercial space is changing and more and more businesses are adopting digital routes to reach out to their customers. Now, a question arises, whether you want…
We get inspired by things around us. Something beautiful happened when we were about to label a digital marketing project a flop, facing the client’s wrath. It was mid-June 2022, we were in the fourth month of a digital marketing…
Before I begin with the topic, let me introduce my relationship with the Google Business Profile (formerly Google Business Listing). Google Business Profile is older than my entire career. It commenced in 2005, just after my school days, when I…
When it comes to ranking on Google, it is an extremely complicated and guidelines-based approach. You follow the guidelines and Google will appreciate you by ranking your website higher and higher. The widespread adoption of these guidelines led to a…