Do-It-Yourself or DIY digital marketing is understandably an attractive option for your business. After all, who knows your business better than you? DIY digital marketing promises cost savings and allows you to maintain direct control over your brand’s voice. Managing…
As far as I remember, it was one of my first few sales calls in my digital marketing career. I was sitting in a meeting room with four directors of a Gurugram-based solar panel manufacturing company, all of them twice…
Digital marketing is a growing need for every business as the paradigm of the commercial space is changing and more and more businesses are adopting digital routes to reach out to their customers. Now, a question arises, whether you want…
We get inspired by things around us. Something beautiful happened when we were about to label a digital marketing project a flop, facing the client’s wrath. It was mid-June 2022, we were in the fourth month of a digital marketing…
Before I begin with the topic, let me introduce my relationship with the Google Business Profile (formerly Google Business Listing). Google Business Profile is older than my entire career. It commenced in 2005, just after my school days, when I…
When it comes to ranking on Google, it is an extremely complicated and guidelines-based approach. You follow the guidelines and Google will appreciate you by ranking your website higher and higher. The widespread adoption of these guidelines led to a…
The very first question that comes into our mind when launching our website is, “When will the visitors come?” Some people automatically assume that by launching their website they will get the visitor for their business, but, this is not…
For small businesses striving to make a mark in their industry, it is extremely difficult to find a good spot. Almost every market is competitive and navigating this landscape is a difficult thing to do. After COVID-19 pandemic, things have…
Branding is all about placing your brand imagery in a bright light that last longing impact on your customers and it cannot be achieved unless you use the right colors. Colors play a crucial role in the success of any…
Business listing websites are online directories that provide information about local businesses. These sites typically include details such as the business name, address, and phone number (NAP). They may also offer additional information like website, hours of operation, products or…