Rohini is a well organized district in West Delhi. It is divided into sectors. 41 sectors have already been developed until phase V.
It is well connected to the Delhi Metro. The very first Metro of Delhi, Red Metro Line started in 2002 from Rohini. There are three metro stations Rithala, Rohini East and West in the area. More Metro stations are expected to come in the new Rithala-Narela Metro Corridor.
Because it is well developed area by DDA, it has well structured and distributed, residential and commercial spaces within reach.
There are malls, small markets and industrial areas in Rohini.
Malls like Center City Mall, Ambience Mall, and Metro Walk are good places to shop around.
There are good markets in Sector 7 and nearby markets like Budhvihar, Mangolpuri, Shiva Market in Pitampura and Avantika.
For residential purposes, you can find a mix of high-rise buildings, DDA societies, and independent houses.
One of the most loved things about Rohini by residents is its green and well organized parks like Swarn Jayanti Park and small parks across the sectors.
So you can say that Rohini is one of the best residential areas. You can find commercial as well as residential spaces. And I am sure this is the best place for you to live.
There are small industrial areas like Rithala Industrial Area, Sector 16 & 18 in Rohini and large nearby industrial areas like Bawna and Mangolpuri.
We are going to discuss small businesses in Rohini and their future. So if you are a resident of Rohini and own a small business, like a restaurant, real estate, industry, education Centre, dental clinic or anything else then this article is for you. We are a local digital marketing agency and have worked with almost all types of industries in Rohini, so we understand the Rohini’s market better than anybody else.
Let’s discuss major business category wise challenges and opportunities in Rohini.
Health & Wellness
Healthcare and wellness category includes businesses like pharma, gyms, dentists, hospitals, and therapists.
Healthcare facilities in Rohini are going to face competition in the future. After COVID-19 pandemic, Rohini saw a surge in chemist shops. There are at least more than one gym, private clinics and diagnostic centers per sector of Rohini.
Also online pharmacy companies like Tata 1mg and pharmacy retail chains like Apollo will compete with local pharmacists.
The good news is, with the rising awareness for healthcare, this industry certainly has the best hopes for the future. Insurance providers are looking for affordable care. Government initiatives like Ayushman Bharat will certainly have a positive impact on private hospitals as well.
Education
I think the education sector is changing at most rapid speed of all time. EdTech companies and online learning platforms are eating local institutes. Physics Wallah raised $210 million in funding last year. The company is valued at $2.8 billion now.
Affordability is another challenge and it is again linked to online learning platforms and EdTech companies. A single recorded course is sold to many students online and costs way less than a teacher teaching in the class.
This challenge is an opportunity as well. If you can adapt, it’s going to become an opportunity for you as well. We deeply worked and helped a local tuition center in Rohini and found that institutes are already turning online now.
If you already have a physical presence, it’s still a big positive sign for your business. As per PRWeb, about 67% of people trust local businesses more than online only brands. We all know the downfall of the online EdTech company Byjus.
Manufacturing and Industrial Businesses
As discussed above, there are a number of industrial areas within and near Rohini. After the Make in India initiative, the domestic market is positive. The only challenge I think industries in Delhi are going to face is due to the environment and pollution.
Delhi had great industries once. The government kept shifting them to outside Delhi due to pollution. When air pollution is at peak, the government comes under pressure and bans many industries that cause air pollution.
Similarly, water pollution in Yamuna become a matter of debate, especially during the time of elections. When under pressure, the government again put a ban on industries like chemical, textile, oil etc.
Otherwise Delhi is the capital of India and has the best connectivity to other parts of the country and outside and manufacturers can take advantage of it.
Retail and E-Commerce
The local retail industry in Rohini is also facing the challenge of three major shifts in the industry:
- Direct-to-consumer model that bypasses the traditional retailers, distributors and wholesalers.
- Hyperlocal delivery model that with the partnership nearby grocery stores to deliver faster.
- Quick commerce which promises delivery like a hyperlocal model but ultra fast like Blinkit and Zepto.
The solution to the challenge for the retail sector is in the second part of the title of this section – “E-commerce”. All you need is an e-commerce platform and a good digital marketing partner.
Food and Hospitality Industry
Who would have thought that the food industry would also move online and concepts like cloud kitchen would be popular like cloud servers? Recently Zomato received 140 orders per second on 2024 New Year’s eve.
More than 60% of people book their accommodations online. This online booking and food delivery industry has opened opportunities for everyone.
This online booking and food delivery industry has opened opportunities for everyone.
10 years before, if you wanted to run a restaurant, there used to be big investments and a roadside shop. Now you can cook in your kitchen and apps like Zomato, and Swiggy are there to find customers for you.
Going to restaurants and café is not about eating and drinking. So I think that this industry is not going to move online entirely.
In Rohini, I can see online App delivery boys waiting for their order at restaurants while people also being served. This is going in hybrid mode.
Real Estate
Online marketplaces for real estate like 99acres have acquired a big market share. But still, local brokers have plenty of opportunities.
The good news is, 81% of consumers expect small businesses to have an online presence like Google Business Profile, as per SalesTech Star.
The government is also pushing for the licensing of real estate brokers to safeguard customers’ interests. This is going to streamline real estate and will help existing brokers too.
Although Rohini is comparatively a developed area a lot of spaces are still under development. New sectors like sectors 40, 41 are still under development. Sectors 28-29 are still partially vacant. So the local real estate brokers have lots of opportunities in Rohini.
Role of Technology in Local Business Growth
All the above industry we discussed has one common challenge and that is things shifting online. 46% of all Google searches have local intent. If you still don’t have Google Business Profile, get it now.
According to PR Newswire, 76% of consumers examine a company’s online presence before visiting the physical location.
Yes, you got the point.
Technology gives an opportunity, especially to small businesses.
You remember, only brands like Pizza Hut and Domino’s could deliver pizza?
Now with the help of online apps a small vendor can deliver too.
It’s all about technology.
If you are one of the business owners blaming technology for slowdown in your business then you are not adapting.
Don’t go extinct. Evolve and dominate!
Nebula Infotech is a local digital marketing agency in Rohini.
Let’s adapt, innovate and thrive together.
I am Sunil Tarwara, a seasoned IT professional with over 13 years of hands-on experience in Website Development and Digital Marketing. With a deep understanding of the challenges faced by businesses, I have been trusted by hundreds of clients to achieve their digital goals. I have Master’s degree in Information Technology.
Apart from websites, I like hill stations.
