Google Business Profile (GBP) offers an option under the “Contact” section to add a link, where businesses can place their website URL or any other landing page. This link is publicly visible on your business profile. A business website usually…
Have you Googled your brand name lately? If not, you should. There’s a good chance the search results (SERPs) don’t reflect your brand the way you want. These online shoutouts, also known as brand mentions, are becoming a key player…
AI will change digital marketing. → AI is shaping digital marketing now! I am sure that by the time you read this article, you must have seen Google’s AI overview while searching for something on Google. For digital marketers like…
If your goal is to increase your organic reach, then ignoring link building can be a fatal mistake. In the world of digital marketing, backlinks are like votes of confidence from other websites. It indicates that others trust you and…
Google releases amazing features and optimization updates to increase the user’s experience on a webpage. One of the most important optimization updates Google considers now is visual load speed, visual stability, and interactivity There are technical names for these things:…
PPC Advertising is one of the most successful ways of digital marketing your business, especially when starting a new one. Marketers, if you are looking to drive instant traffic to your website then investing in a good PPC campaign is…
Are you looking for a solid social media marketing strategy? Now is the time that you can make it happen. The current business landscape is such that the competition is cut-throat and customers are very difficult to sway. There are…
“Content is the King”- SEOs used this term for years, and still, everyone swears by this. Even after the AI revolution, AI-free content quality is in high demand. It is a secret weapon that big brands use to get traction.…
Digital marketing is a crucial aspect of modern business, and email marketing stands out as one of the most effective strategies. Many businesses have cut back on email marketing, assuming it’s no longer effective. But that’s not true. There are…