How to Increase Your Landing Page Speed?

A landing page is a great way to attract potential clients to your business. You can run a Google PPC campaign to create valuable leads which will help your business in improving business revenue.

You can hear every other marketer talking about the Landing page and how it is important for your ad campaigns but no one really talks about the loading speed of the landing page.

Look at the metrics below and you will be convinced why your landing page should be fast.

• 53% of users abandon a page if it takes more than 3 seconds to load.
• Each delay of 1 second can reduce conversion rates by 7%.
• 47% of consumers expect a webpage to load in 2 seconds or less.

Old folks used to say “Patience is a virtue”, however as time progresses, this virtue is going out of the window especially when it comes to website loading.

According to the Portent, the first five seconds of a website page loading speed have the highest conversion rates.

Now, this data is scary if your website loading speed is not good also, for mobile screens, it’s a nightmare.

So here in this guide, we will list 10 ways using which you can increase your Landing page speed and improve your conversion.

But first, let’s find out how to measure the website loading speed.

How to Measure Landing Page Loading Speed?

Gauging your website before making any changes will help you in tracking the changes whether they are positive changes or negative. You can rely on basic two tools to measure your website’s loading speed, which are as follows-

Google PageSpeed Insights

Google PageSpeed Insights is a tool to measure website page speed. It is an easy-to-use tool and scores you based on the performance of your website on both desktops as well as mobile.

You’ll just have to enter your landing page link in the given space and click on the Analyze button. The tool will then analyze the web page and you’ll find the score.

It will also suggest ways of using which you can improve the performance of your landing page and increase the score as well.

GTmetrix

GTMetrix is a tool widely used to track the website loading and HTTP requests that it makes. Using this tool, you can find all the details that are necessary for your browser to display the page.

You can then use that information to tweak and edit your landing page design to make it faster. You’ll just have to enter your website’s URL and click on the Analyze button.

The tool will provide you with details about your website’s performance along with a grade that you can use as a starting point for your optimization.

If your target visitors are country specific, then set the location to your closest one. This will give you a better idea.

For example, if you serve Indian customers then you should choose Mumbai, India as Test Server Location.

How to Increase Landing Page Speed?

Here, we have listed 10 steps that you can take to increase your Landing page speed-

Treat Your Landing Page as a Different Website

Treating your landing page as a different website will help you in making the loading of your landing page easy and fast.

Using this way, you can reduce the unnecessary loading of the elements that are not needed for website design.

A standard practice in website designing is that landing pages are ultra-focused on conversion and do not include elements like header, footer, etc. So, it does not make any sense to include those elements in your website loading.

Therefore, you should custom-design all the sections of your landing page by treating the landing page as a separate website. you must have different CSS and JS files for your landing page.  

Buy Quality Web Hosting

Website hosting is another important element that you should focus on. With good website hosting, you can see a visible improvement in your website loading speed.

The loading speed of your landing page depends on the number of requests your website server can handle, therefore, make sure to only buy quality website hosting.

We have all types of website hosting that can help you achieve a performance-focused hosting solution for your website.

Compress Images

Using images is necessary for your website to look visually appealing and you can create an impression on your audience using an image.

But, the problem with images is that they can be heavy for your web browsers to load and display. If you are using high-quality jpeg images then their size can go anywhere from 1MB to 5MB which is a huge file.

To deal with this, you can do is to compress your images using an online compression tool. One of the best tools for quick image compression is Compressjpg.com which I personally use.

This way you can reduce the loading size of your web page and deliver a fast website experience to your visitors.

Use Next-Gen Image Formats

Using Next-Gen image formats is the next best way to improve page load speed. These formats offer better compression and smaller file sizes without reducing image quality.

For example:

• WebP image format is 30% smaller than JPEG/PNG.
• AVIF is 50% smaller than JPEG.
• SVG is smaller in size but highly scalable.

Remove Unwanted Scripts & Plugins

Unwanted scripts and plugins can clutter your website loading and decrease the loading speed of your landing page.

Whether you are using a WordPress website or using a static website, you can optimize your loading speed by removing unwanted scripts and plugins.

Reduce Your Page Content

A good thing about Landing pages is that you do not have to design the page for Search engines rather the landing pages are purely for the users.

This gives the website developer the freedom to break some rules that would otherwise be not advisable for better SEO.

One main rule that you must follow is to only include the content that is necessary for your sales pitch and remove everything else.

Make your content small and precise targeting your customers directly and giving them a clear-cut direction on what they should do (CTA button).

Host Your video Elsewhere

If you are using a video on your landing page then do not host your video on the same server. Video can be a heavy file to load which will put additional load on your server.

Instead, you can upload videos on video platforms like YouTube or Vimeo and embed them on your web page. These platforms are capable of highly optimizing video and can change video resolution according to screen size and internet speed.

Use CDN

CDN stands for Content Delivery Network which is a technology that is a network of servers spread across the world and helps the user get data efficiently.

Using CDN, you can increase your website performance as well as enhance security by mitigating large-scale DDoS attacks. We use Cloudflare for many websites we host. Even a free plan from Cloudflare is amazing.

Between November 2023 and February 2024, Cloudflare maintained a median (P50) TCP Connection Time of 130 ms and a 95th percentile (P95) time of 579 ms.

Minify HTML, CSS, and JS

A browser works by reading your website code one line after another. By reducing or minifying the HTML, CSS, and JavaScript files, you can reduce the code for the web browser to process hence, making the speed of your landing page fast. There are a lot of online tools that you can use to minify HTML, CSS, and JavaScript.

Setup GZIP Compression

GZIP compress is a data transfer technology that enables the server to transfer the data file to be transferred to the requesting browser in GZIP format.

Whenever you are opening a website, the website’s file hosted on the servers is downloaded locally on your system and displayed.

When you are downloading the files, GZIP technology readily delivers a compressed version of the files and your browser decompresses the files.

All this happens in a fraction of a second which also improves your website page speed.

Use Subdomain for Landing Page

We received a walk-in customer one day. He came to us with great disappointment and lots of complaints about his current website designer. He was a semitechnical kind of person who had half of the knowledge about how things work in the web world. His complaint was that he has asked and suggested too many things to his current web designer but still, his landing page speed is now going above 30 in the Google Speed test tool.

On looking at his website, we found that he had a WordPress website with a beautiful but very theme. He has been working on speeding up the website using caching plugin, CDN, etc. We all know that many available beautiful themes are so heavy that, sometimes you really can’t help.

We got the problem and suggested not to use a WordPress website page as a landing page but to create an HTML landing page and put it into a directory.

We re-designed the current landing page with separate HTML CSS and boom!

Without optimizing, the landing page speed was 70+ in the Google speed test tool.

It’s because, if you see the Source of the main website, you will see too many CSS files and JS files, which are supposed to support elements on different pages. But while designing a landing page, we put simply the CSS and JS that we need to utilize within the page thus our CSS and JS code is reduced by 50-80%, making the page faster.

Conclusions

If you are running ads on your website then you must have a landing page otherwise you will not be able to fully take advantage of your ad campaign.

The landing page has to be fast, well-optimized, to the point, and precise with what you want your visitor to do.

If you want a fast-loading landing page design, then you can use Nebula Infotech’s Landing page design services in Delhi. Using this service, you’ll get the best optimized and high-quality landing page that you can use ready to start your campaign.