Have you Googled your brand name lately? If not, you should. There’s a good chance the search results (SERPs) don’t reflect your brand the way you want. These online shoutouts, also known as brand mentions, are becoming a key player…
AI will change digital marketing. → AI is shaping digital marketing now! I am sure that by the time you read this article, you must have seen Google’s AI overview while searching for something on Google. For digital marketers like…
If your goal is to increase your organic reach, then ignoring link building can be a fatal mistake. In the world of digital marketing, backlinks are like votes of confidence from other websites. It indicates that others trust you and…
Search engine optimization or SEO is the process of improving a website so that it appears higher in search engine results. Before moving to the topic let’s dig into the history of SEO, and how it started. The first ever…
Keywords are the foundation for boosting your website’s Google ranking but ranking on popular keywords can be challenging. This is where keyword modifiers come into play. With keyword modifiers, you can significantly enhance your chances of securing the top spot…
Artificial Intelligence (AI) is revolutionizing and reshaping the digital landscape, particularly in the realm of Search engine optimization or SEO, where changes are happening at a rapid pace. What was once a field dominated by manual keyword research has now…
Google is a search engine that connects a user to the internet using a browser but, it is more than a simple index of websites. Google is a pioneer in technological advancement in the field of computer science. This company…